New UND class puts focus on the business of drones

Drone Business Course offered by UND

[Editor’s Note: Open to students of any major, Entrepreneurship 395 is focused on business in the drone sector and currently has 20 students enrolled.]

While many around her want to take unmanned aircraft to levels in the sky, UND student Elena Parrello has plans to take them the opposite direction — underground to inspect infrastructure such as sewers.

The senior has an aircraft prototype and ambition but says she needs a business plan to get her venture, Sunshine Industrial, moving forward.

Parrello is one of about 20 students enrolled in Entrepreneurship 395, a special topics course focused on the pursuit of business in the unmanned aircraft systems sector.

“I’ve noticed as an entrepreneur it’s good to get more information than you need and narrow it down to what you can use,” she said. “I’m sure that there will be networking opportunities and information I can use for myself in this class.”

Offered through UND’s School of Entrepreneurship, the class is open to students of any major and aims to expand their understanding of unmanned technology’s place in the global economy, aircraft operations and business development.

“(The class) is another reminder that it’s a fledgling industry and that people are still standing up businesses for the first time that we’ve never seen before,” said Matt Dunlevy, one of the course’s instructors.

The course is a reflection of the growing presence of unmanned aircraft, also known as drones, both at UND and nationwide.

Its two instructors represent different sides of the industry — established giants and startups looking to capture larger shares of the market. When they’re not in the classroom, Dunlevy is president and CEO of a nearly 3-year-old aerial services company, SkySkopes, and Rick Thomas is the Red River Valley strategic alliance program manager for Northrop Grumman’s aerospace division.

Class components

As part of Thomas and Dunlevy’s curriculum, students form groups and discuss business concepts their members could pursue for the class’s final project: a feasible UAS business plan.

On Wednesday, Parrello and her group partners, Tyler Wilson and Brandon Taylor, mulled over a number of possibilities, such as using drones for crop spraying or other agricultural work, inspecting underground pipelines, window washing and inspecting tank batteries.

Both Taylor and Wilson are business students majoring in entrepreneurship as well as other fields including accounting, investments and banking, while Parrello is seeking degrees in mechanical engineering and unmanned aircraft operations.

Taylor said he has been around aviation his entire life and holds a pilot’s license, which played a role in the class attracting his attention.

“I took the class because I saw an opportunity,” he said. “I want to get into the industry — to get some networking in and some connections.”

It’s a similar reason from Wilson, who received an email about the class and decided to take it because it looked interesting.

“I just think unmanned aerial systems are going to be important, and I thought I would get a leg up and learn a little bit about them,” he said.

In addition to the business planning aspect of the class, students also receive information that prepares them for another reality of the industry — operating a drone.

In order to become a certified pilot, the students need to pass an aeronautical knowledge test administered by the Federal Aviation Administration. The first half of the class serves as a learning bootcamp of sorts, with students encouraged to take the test after completing that portion of the course.

Expert guidance

Paired with the class’s experiential learning opportunities — including watching flight demonstrations — is the chance for students to pick the brains of industry experts who serve as guest speakers throughout the course.

“Grand Forks is unique because we have a heavyweight lineup of subject matter experts and have a higher per capita concentration of UAS experts than perhaps anywhere else in the United States,” Dunlevy said.

During the class’s Wednesday meeting focusing on aircraft maintenance, students heard from Jason Stahl, a former Federal Aviation Administration employee who now works in the private industry.

Stahl helped pen a new set of federal aviation rules for small drones — known as Part 107 — that went live Aug. 29.

The regulations open up aviation to more than just those who can afford to spend tens of thousands of dollars securing various pilot’s licenses, Stahl said, noting that for less than $2,000 someone could start a drone-based business. The opportunity for new businesses also grows as more uses of the technology are pioneered.

“You are going to have the opportunity to use these tools, even if you yourself are not going to be doing the piloting,” he told students. “You have a whole new avenue of gaining information with the use of unmanned aircraft.”

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